Just as advertising is included in marketing, ecommerce advertising is included in ecommerce marketing, and when used together, you have the ability to reach your audience more effectively to increase conversions and improve awareness. Of the brand.
Ecommerce marketing is all about building awareness and action for your product or service.
Meanwhile, ecommerce advertising encompasses the methods you actually use to promote your product. In terms of online or e-commerce marketing and sales, these ads can take the form of display ads, banner ads, or rich media ads.
The key takeaway here is that ecommerce advertising is a very effective technique that you can implement while developing your ecommerce marketing strategy to focus on promoting your product or service.